Celebrating 100 years of Citroën
2019 marks the centenary of a family favourite in the automotive world: Citroën. The brand is honouring the occasion in style, launching an interactive ‘museum’ microsite, allowing customers to explore over 50 iconic models, plus a centenary-themed stand at the prestigious Geneva Motor Show.
The ‘human’ factor has always been Citroën’s main source of inspiration, and the brand has won the hearts of motorists across the generations. These nods to the milestone year are a brilliant celebration of Citroën’s illustrious heritage, which has seen more than 300 different models take to the road.
To celebrate their milestone anniversary, the brand has created a microsite taking the form of an interactive museum, Citroën Origins, allowing customers to take a trip down memory lane. You can get a 360° view of the exterior and interior of more than 50 iconic models, including vintage vehicles (notably the fabulous 2CV), race cars and concept models – not to mention a helicopter, tractor and fire engine to boot! Each of the featured vehicles comes with interesting facts, a gallery of sounds and a 360-view widget.
On top of this, Citroën has unveiled four ‘Origins’ Collector’s Edition versions of its current models. The C1, C3, C3 Aircross and C4 Cactus will all be available in this format, and come with bronze highlights and a nod to the original Citroen chevron logo.
You can also view a timeline showing the chronology of Citroën, including key dates, a section about visionary genius André Citroën, the cars that made history and the adverts that won over drivers across the world.
2019 Geneva Motor Show
On its stand at the 2019 Geneva Motor Show, Citroën’s stand demonstrated 100 years of innovation which, unsurprisingly, won the 2019 Creativity Award.
Three iconic models bearing the centenary colours were displayed:
· Type A: The first Citroën to be mass-produced in Europe. Launched in June 1919.
· Traction: With its revolutionary technical innovations. The Traction Avant was launched in 1934.
· 2CV: A symbol of freedom, this popular and non-conformist car was revealed at the 1948 Paris Motor Show.
In addition, to show Citroën brand’s vision of the future, there was a World Premiere for the Ami One Concept – this all-electric two-seater places digital technology at the heart of a new mobility experience in the city. The concept EV has a range of, you guessed it, 100 kilometres.
Looking to the future
Here at Arbury, we have been proudly representing this iconic brand since 2004, when we opened our first Citroën